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ADVERTISING AND TERMS OF ADVERTISING SERVICES OF "MORNING CHRONICLE"
0. Advertising: general information
"MORNING CHRONICLE" offers advertising opportunities within its digital publication, subject to availability, the agreed campaign specifications and these terms. Services may include display advertising, clearly identified advertising features, sponsored content, video, contextual placements and other expressly agreed formats. Each proposal must identify the services offered, the publication channels, the campaign period, the price and the applicable measurement arrangements. Audience estimates and illustrative campaign forecasts must be distinguished from contractual commitments. Advertising expenditure does not purchase editorial influence, favourable independent reporting or the suppression of legitimate journalism.
The advertising supplier and the client’s contracting party is SCANDIC TRUST GROUP LLC, a limited liability company incorporated under Ukrainian law, registration number 1010351020000018952. SCANDIC ASSETS FZCO provides technical operation and administration within the scope of its appointment. LEGIER Beteiligungs mbH acts as an authorised payment recipient and advertising contact as described in section 8.1. Technical support or receipt of payment does not, by itself, transfer the supplier’s contractual obligations to either company.
Advertising enquiries
Publication contact: [email protected]
0.1. Legal requirements for advertising
Advertising must comply with the legislation applicable to its content, audience, distribution and commercial purpose. Campaigns directed at London and the wider British market must satisfy the relevant requirements of United Kingdom law, including provisions whose territorial application differs between England and Wales, Scotland and Northern Ireland. The client must supply accurate campaign information and the evidence reasonably required to assess compliance. The supplier remains responsible for its own conduct and for obligations imposed directly upon it.
Identification of advertising and editorial independence
Advertisements must be recognisable as advertising before readers engage with them. Advertising features, native advertising, sponsored articles, affiliate promotions and paid endorsements must carry a clear, prominent and appropriate disclosure, such as “Advertisement”, “Advertisement feature” or “Ad”, according to the format and context. A commercial relationship must not be concealed behind editorial presentation, an ambiguous label or a disclosure available only after following a link. The advertiser must be identifiable, and material sponsorship, commission, gifts or other benefits must be disclosed where necessary to understand the communication. Payment for editorial-looking promotional content without clear identification is prohibited under the applicable provisions of the Digital Markets, Competition and Consumers Act 2024. Independent editorial decisions remain with the publication.
Accuracy, substantiation, testimonials and reviews
Advertising must not mislead through statements, imagery, presentation, omitted information or the overall impression it creates. Objective claims must be supported by appropriate evidence held before publication. Qualifications must be legible, timely and sufficiently prominent; they must not contradict the principal claim. Testimonials must reflect genuine experience and must not imply that exceptional results are typical without adequate explanation. Fabricated reviews, commissioned fake reviews and concealed incentivised reviews are prohibited. Where consumer reviews or review information are published, the responsible business must take the reasonable and proportionate steps required by law to prevent and remove prohibited material. Editing, selective presentation and review scores must not create a misleading impression. An advertiser’s approval does not make an otherwise unlawful claim acceptable.
Prices, comparisons and promotional offers
Consumer-facing prices must disclose the total mandatory amount payable, including applicable taxes and unavoidable charges, or provide the legally required calculation information where the total cannot reasonably be determined in advance. Optional extras must remain genuinely optional. Claims about discounts, savings, scarcity, deadlines or previous prices must be accurate and substantiated. Promotions and competitions must disclose material conditions, eligibility requirements, closing dates and any significant restrictions at the appropriate stage. Comparisons with identifiable competitors must satisfy the Business Protection from Misleading Marketing Regulations 2008, including requirements concerning comparable products, material and verifiable features, misleading presentation, confusion, denigration and unfair advantage. A promotional qualification must not be used to conceal a material disadvantage.
Dignity, discrimination and responsible presentation
Advertising must respect applicable equality, public order, privacy and other legal requirements. It must not encourage unlawful discrimination, harassment or violence, exploit serious vulnerability, or use harmful stereotypes prohibited by the applicable advertising rules. Employment, accommodation and service advertisements must comply with the relevant provisions of the Equality Act 2010 where that Act applies. Content must also satisfy the applicable harm and offence provisions of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. The assessment takes account of the intended audience, likely exposure and context; contractual acceptance does not authorise otherwise unlawful content.
Environmental and sustainability claims
Environmental claims must be clear, specific, evidence-based and proportionate to the benefit established. Claims such as “green”, “sustainable”, “carbon neutral” or “net zero” require an adequate explanation of their meaning, scope and evidential basis. Material limitations, relevant lifecycle effects and reliance on offsetting must not be concealed. A claim concerning one product feature must not misleadingly describe the environmental performance of the entire product, business or supply chain. Future targets must be supported by a credible basis appropriate to the claim. Compliance is assessed under the applicable misleading marketing legislation and advertising rules, taking account of the Competition and Markets Authority’s Green Claims Code.
Political advertising and campaign transparency
Political advertising requires prior identification of the advertiser, promoter, person on whose behalf the material is published and the campaign’s intended territorial reach. Where Part 6 of the Elections Act 2022 requires a digital imprint, the advertisement must carry the prescribed names and postal addresses in the required manner. An alternative location for an imprint may be used only where the statutory conditions permit it. Applicable campaign expenditure, reporting, donation and other electoral requirements must also be observed. Advertising principally intended to influence voters in an election or referendum is outside the Advertising Standards Authority’s political advertising remit; that exclusion does not remove obligations under electoral, data protection, defamation or other applicable law. Political opinions and inferences revealing political opinions require the additional protection applicable to special category personal data.
Children and young people
Campaign design, placement and targeting must take proper account of children’s age, understanding and vulnerability. Advertising must not exploit children’s credulity or inexperience, undermine parental authority, or directly exhort children to buy products or persuade adults to buy them. Age-restricted advertising must use appropriate placement and targeting controls; a declaration that a campaign is intended for adults is insufficient where its actual presentation or distribution breaches the applicable requirements. Personal data relating to children must be handled under the applicable data protection rules and, where relevant, the statutory age-appropriate design code. Commercial objectives do not justify circumventing protective settings or valid privacy choices.
Food, alcohol, tobacco, vaping and nicotine products
Food advertising must comply with the applicable rules on nutrition and health claims and with restrictions on advertising identifiable less healthy food and drink. Since 5 January 2026, paid online advertising of identifiable less healthy food and drink is prohibited where the statutory regime applies, subject to its defined scope and exemptions; adult targeting alone does not remove that prohibition. Alcohol advertising must comply with the applicable licensing and advertising requirements, including restrictions concerning appeal to children, targeting and the age of people shown in significant roles. Tobacco, vaping and nicotine advertising must satisfy the applicable prohibitions under the Tobacco Advertising and Promotion Act 2002, the Tobacco and Related Products Regulations 2016 and the provisions of the Tobacco and Vapes Act 2026 that are in force. This includes the restrictions effective from 29 October 2026 on promotional free distribution and substantial discounts where applicable. Products, brand advertising and statutory exemptions must be assessed individually.
Gambling, medicines and financial promotions
Gambling advertising may be accepted only where the promoted activity and its advertising are lawful for the intended audience and territory. Relevant licensing, age protection and social responsibility requirements must be met, including restrictions on strong appeal to children and young people. Medicines and medical claims must comply with the Human Medicines Regulations 2012 and other applicable requirements; prescription-only medicines must not be advertised to the public. Financial promotions must satisfy section 21 of the Financial Services and Markets Act 2000 and applicable exemptions or approval requirements. Qualifying cryptoasset promotions require a lawful communication route and compliance with the applicable Financial Conduct Authority rules. Overseas origin, newspaper presentation or a general disclaimer does not by itself remove these requirements. Evidence of relevant authorisation, approval or exemption must be supplied before acceptance.
Personal information, advertising technology and targeting
The use of personal information must comply with the UK General Data Protection Regulation, the Data Protection Act 2018 and applicable amendments, including provisions of the Data (Use and Access) Act 2025 that are in force. Cookies, pixels, device identifiers and other storage or access technologies used for online advertising require valid consent where required by the Privacy and Electronic Communications (EC Directive) Regulations 2003. Consent must precede the relevant activity and remain capable of withdrawal. Advertising measurement must be included within sufficiently clear information about the consented purposes. The statutory exceptions for specified non-advertising uses must not be repurposed to justify behavioural advertising. Customer lists, matched audiences, retargeting and inferred characteristics require an appropriate lawful basis, transparent information and any additional safeguards applicable to sensitive data.
Electronic direct marketing
Unsolicited marketing by email, text or comparable electronic messaging to individual subscribers requires consent or satisfaction of an applicable statutory exception. The products and services soft opt-in is limited to its legal conditions, including collection during a sale or negotiations, the sender’s own similar products or services, and an opportunity to object both when details are collected and in every subsequent message. It does not generally authorise third-party advertising to purchased lists. Different consent rules apply to corporate subscribers, while identification, opt-out and applicable personal data obligations remain relevant. Sole traders and certain partnerships must not automatically be treated as corporate subscribers. Both the sender and a person instigating a campaign may have responsibilities.
Artificial intelligence and synthetic content
AI-assisted advertising remains subject to the same requirements concerning truthfulness, substantiation, intellectual property, privacy and identifiable commercial intent as other advertising. Synthetic testimonials, invented customers, fabricated expert endorsements and misleading impersonations are prohibited. Where artificial generation or material alteration would affect a reader’s understanding of the advertisement, an appropriate disclosure must be included. Images, voices, names and other identifying features must not be used without the permissions or other lawful basis required in the circumstances. The use of an automated tool does not transfer responsibility for the resulting advertisement to that tool or its supplier.
0.2. Legal framework and relevant case law
The following legislation and regulatory instruments are relevant according to their scope, territorial application and commencement:
- The Digital Markets, Competition and Consumers Act 2024, particularly Part 4, Chapter 1 and Schedule 20 concerning unfair commercial practices, misleading conduct, hidden paid editorial promotion and prohibited review practices.
- The Business Protection from Misleading Marketing Regulations 2008, concerning misleading business advertising and the conditions for permitted comparative advertising.
- The Electronic Commerce (EC Directive) Regulations 2002, concerning supplier information, identifiable commercial communications and applicable electronic contracting requirements.
- The Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, concerning consumer information, service performance, fair terms, additional payments and statutory cancellation rights.
- The Unfair Contract Terms Act 1977 and the Misrepresentation Act 1967, concerning applicable controls on exclusions, restrictions of liability and misleading pre-contractual statements.
- The Copyright, Designs and Patents Act 1988, the Trade Marks Act 1994, the Defamation Act 2013 and applicable principles of passing off, confidentiality and misuse of private information.
- The UK General Data Protection Regulation, the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and applicable provisions of the Data (Use and Access) Act 2025.
- The Elections Act 2022, the Political Parties, Elections and Referendums Act 2000 and the Representation of the People Act 1983, where relevant to political campaigns and election advertising.
- The Equality Act 2010 and the legislation governing regulated products and sectors, including the Communications Act 2003 as amended by the Health and Care Act 2022, applicable less healthy food advertising regulations, the Gambling Act 2005, the Human Medicines Regulations 2012 and the Financial Services and Markets Act 2000.
- The Late Payment of Commercial Debts (Interest) Act 1998, the Law Reform (Frustrated Contracts) Act 1943 and the applicable alternative dispute resolution provisions of Part 4, Chapter 4 of the Digital Markets, Competition and Consumers Act 2024.
The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, administered within the Advertising Standards Authority system, provides relevant advertising standards. It is a regulatory code, not an Act of Parliament. The UK Code of Broadcast Advertising applies where the relevant communication falls within its scope. Reference to either code does not represent an advertisement as approved by a regulator.
Relevant decisions include Parker-Grennan v Camelot UK Lotteries Ltd [2024] EWCA Civ 185, concerning incorporation of online contractual terms; Cavendish Square Holding BV v Talal El Makdessi and ParkingEye Ltd v Beavis [2015] UKSC 67, concerning the penalty rule and, in the latter appeal, consumer fairness; RTI Ltd v MUR Shipping BV [2024] UKSC 18, concerning the interpretation of force majeure provisions and reasonable endeavours; and Fenty and others v Arcadia Group Brands Ltd and another [2015] EWCA Civ 3, concerning passing off arising from a false impression of endorsement. Their application depends on the contractual wording, facts and legal issues in the particular case.
1. Orders and formation of the contract
An advertising enquiry does not itself create a payment obligation. Before acceptance, the client must receive the campaign specifications, supplier identity, price and currency, applicable taxes and unavoidable charges, payment schedule, campaign duration, cancellation arrangements and these terms in a form that can be retained. The order must identify whether an agency acts as principal or as an authorised representative of a named client. A contract arises when the supplier accepts the client’s order or the client accepts a definite offer in the manner stated in that offer. An automated acknowledgement is not acceptance unless expressly identified as such. For electronic consumer orders involving payment, the ordering process must clearly acknowledge that obligation. Clients must have a reasonable opportunity to correct errors before submitting an order. Unusual or particularly onerous provisions require appropriate notice; publication on a website alone does not establish their incorporation.
2. Advertising placement and publication dates
The agreed order determines the publication channel, placement, format, dimensions, targeting, dates, duration and any guaranteed delivery volume. A placement described as rotating may appear alongside other advertisers according to the agreed arrangements. Exclusivity, a fixed position, specified surrounding content or guaranteed visibility must be expressly agreed. The supplier must not substitute another publication, materially different audience, format or campaign period without agreement where the change affects the promised service. Minor technical adjustments are permitted only insofar as they preserve the agreed substance and presentation. The client must identify time-critical events before acceptance, and any essential publication date must be recorded. A later placement is not necessarily an adequate remedy for an advertisement whose commercial purpose depended on a particular date.
3. Refusal, suspension or termination of publication
Before contracting, the supplier may decline advertising on lawful grounds, including incompatibility with disclosed advertising standards or unavailable inventory. After acceptance, suspension or removal requires a reasonable basis, such as illegality, substantiated rights infringement, a material security risk, a binding regulatory requirement or a material contractual breach. Where practicable and appropriate, the supplier will explain the issue and allow a reasonable opportunity to correct it. Immediate action may be taken where necessary to prevent harm or comply with law. Any measure must be proportionate to the affected material and circumstances. Suspension does not automatically entitle the supplier to retain the entire campaign price. Charges for work performed, any lawful compensation and refunds for undelivered services must be assessed separately. The supplier’s own breach remains subject to the applicable remedies.
4. Delivery of advertising materials
The client must supply complete materials, destination links, required disclosures and supporting documentation by the agreed deadline and in the agreed technical format. Materials must be free from malicious code, unauthorised tracking, deceptive controls and undisclosed redirections. The supplier must communicate relevant technical requirements before the submission deadline. Material alterations to wording, claims or visual meaning require the client’s approval, except where immediate restriction or removal is necessary under section 3. Additional design, conversion or correction work is chargeable only where its scope and price have been agreed. Approval of a proof does not excuse an error introduced subsequently by the supplier. Clients should retain their own copies. Requests for the return of physical originals should be made within ten days after the final placement; that administrative period does not extinguish ownership, statutory rights or an otherwise valid claim.
5. Defective performance and complaints
The supplier must deliver the agreed service with reasonable care and skill. Clients should report missing, incorrect or defective placements promptly so that effective correction remains possible, but a complaint is not automatically barred because it is made after the campaign ends or the final report is issued. The supplier will investigate, explain its findings and provide the remedy required by the contract and applicable law. Where the Consumer Rights Act 2015 applies, the consumer’s rights include repeat performance where available and an appropriate price reduction where the statutory conditions are met. Repeat performance must be provided within a reasonable time, without significant inconvenience and at the supplier’s expense. A price reduction may extend to the full price where appropriate. A refund under section 56 must be made without undue delay and within fourteen days after the supplier agrees that the consumer is entitled to it. Internal complaint handling must not be used to obstruct a valid entitlement or extend an applicable statutory deadline.
6. Rights in materials and third-party claims
The client must hold the rights, permissions or other lawful basis necessary for the supplied text, images, recordings, trademarks, personal information and other material. The client grants the supplier a non-exclusive licence limited to producing, technically adapting, delivering and reporting on the agreed campaign. Technical providers may exercise those rights only to the extent required for their appointed functions. Ownership is not transferred by submission or payment unless a separate valid agreement expressly provides otherwise. Unrelated reuse, sale of campaign materials or use in another advertiser’s campaign requires an appropriate additional basis. Moral rights and applicable privacy rights must be respected. Responsibility for third-party claims depends on the relevant breach, causation and applicable law; these terms do not impose an unlimited indemnity for every allegation or for the supplier’s own wrongdoing. The parties must cooperate reasonably when a substantiated claim arises, without admitting liability or agreeing a settlement on the other party’s behalf without authority.
7. Liability and expected campaign results
The supplier is responsible for performance of its agreed obligations and for its own legally attributable acts and omissions. Unless expressly promised, a campaign does not guarantee a particular level of sales, enquiries, profit, search ranking or return on investment. That qualification does not reduce an agreed commitment concerning placement, duration, audience criteria, valid impressions or other defined deliverables. Nothing in these terms excludes liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any liability that cannot lawfully be excluded or restricted. Any separately agreed limitation must satisfy the applicable requirements of the Unfair Contract Terms Act 1977 or the Consumer Rights Act 2015. Use of an external technical provider does not automatically release the supplier from its contractual responsibilities.
8. Price, advance payment and campaign cancellation
The agreed price and payment schedule must be disclosed before the contract is formed. Unless otherwise agreed, payment is due in advance by the date stated in the accepted offer and corresponding invoice. Design, production, targeting, measurement or other additional services may not be charged without a contractual basis. A request to cancel or reduce a campaign will be assessed according to the agreed arrangements and applicable law. Outside a statutory cancellation right, any cancellation charge must be validly agreed or otherwise legally recoverable, proportionate to the legitimate interest protected and consistent with applicable fairness requirements. The supplier must account for costs saved and reasonable opportunities to mitigate loss. Cancellation does not automatically make all remaining charges payable. Where the supplier cancels without a contractual or legal entitlement, the client retains the remedies arising from that breach. Refunds due for undelivered services must not be replaced with advertising credit without agreement.
8.1. Authorised payment recipient
Advertising payments may be collected on the supplier’s behalf by:
LEGIER Beteiligungs mbH
Kurfürstendamm 14
10719 Berlin
Federal Republic of Germany
Commercial register: HRB 57837
Registration court: Amtsgericht Charlottenburg, Berlin
VAT identification number: DE413445833
Email: [email protected]
Payment made to an account identified in a valid invoice as an authorised collection account discharges the corresponding payment obligation to SCANDIC TRUST GROUP LLC to the extent received. The invoice must accurately identify the supplier and the capacity in which payment is collected. The German collection address does not, by itself, determine the place of supply, the applicable VAT treatment or the governing law. Responsibility for the advertising service and any refund owed by the supplier remains with the supplier. Changes to payment instructions must be communicated through an authenticated channel; clients may verify them using the established contact details before transferring funds.
9. Late payment
If an undisputed amount is overdue, the supplier may issue a payment reminder and, after appropriate notice, suspend the affected service to the extent reasonably justified. Interest and recovery charges require a contractual or statutory basis. Where the Late Payment of Commercial Debts (Interest) Act 1998 applies to a qualifying commercial debt, statutory interest may be payable at eight percentage points above the applicable statutory Bank of England reference rate. The statutory fixed compensation is £40 for a debt below £1,000, £70 for a debt of at least £1,000 but below £10,000, and £100 for a debt of £10,000 or more, with additional reasonable recovery costs only where legally recoverable. A valid contractual substantial remedy may affect the statutory entitlement. These business debt provisions do not apply automatically to consumers. Duplicate recovery and unsupported collection charges are not permitted.
10. Exceptional events affecting performance
A party may rely on this section only where an event beyond its reasonable control prevents the affected performance despite reasonable preventive and mitigating measures. The party must notify the other promptly, explain the effect on the campaign and take reasonable steps to limit disruption. Relief is confined to the obligations and period actually affected. Increased expense, reduced profitability, ordinary staffing difficulties or a supplier’s unexplained failure do not automatically qualify. Cyber incidents, outages or other disruptions must be assessed against the circumstances and the precautions reasonably required. Alternative performance that materially changes the contract requires agreement. If the interruption defeats an essential campaign purpose or prevents delivery within the agreed period, the client may terminate the affected undelivered part and receive the refund due, subject to lawful accounting for services already supplied. Frustration under English law is a separate doctrine; where applicable, financial consequences are governed by the Law Reform (Frustrated Contracts) Act 1943 and other relevant law.
11. Applicable version and changes to these terms
The version properly incorporated when the contract is formed governs that contract. Publication of revised terms does not retrospectively amend an accepted campaign. Changes to an existing agreement require the parties’ agreement unless a valid contractual provision or applicable law permits the particular change. Material amendments must be explained in a form the client can retain, including their effect and proposed commencement. Silence or continued access to a public webpage does not, by itself, establish agreement to a new price, additional charge or reduced service. Mandatory legal changes apply according to their own provisions.
12. Consumer cancellation rights
Where a client qualifies as a consumer and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 provide a cancellation right, a distance or off-premises advertising service contract may ordinarily be cancelled without giving a reason within fourteen days after the day on which the contract is made. Failure to provide the required cancellation information may extend the period as prescribed by regulation 31, including an extension of up to twelve months beyond the ordinary period. These rights do not automatically apply to business advertising purchases. The fact that an advertisement is individually prepared, or will appear in a newspaper, does not itself remove the cancellation right applicable to the advertising service.
Starting work during the cancellation period
The supplier will begin a cancellable consumer service during the cancellation period only following the consumer’s express request and compliance with the applicable information requirements. For an off-premises contract, the request must be made on a durable medium. If the consumer subsequently cancels, payment for the part already supplied is due only where the statutory conditions are met and must be proportionate to the service actually provided. No such charge is payable where the required request or information is missing. The cancellation right is lost through full performance only where performance began following the required request and the consumer acknowledged that the right would be lost once the service had been fully performed. Starting design work or launching a campaign is not, by itself, full performance.
Separate digital content and refunds
If an order separately includes digital content supplied otherwise than on a tangible medium, any reliance on the corresponding cancellation exception requires compliance with its specific conditions, including prior express consent, acknowledgement of the loss of the right and the required contractual confirmation. An advertising placement service is not automatically reclassified as digital content for this purpose. Following a valid statutory cancellation, the supplier must make the required refund without undue delay and ordinarily within fourteen days after being informed of the decision. Any permitted deduction must be explained. The original payment method will be used unless the consumer expressly agrees otherwise, and no refund fee will be imposed. Collection of the original payment by an authorised recipient does not extend the supplier’s statutory refund deadline.
How to cancel
A consumer may cancel by sending a clear statement to [email protected] or to the supplier’s correspondence address in section 13. Any other legally permitted method may also be used. It is sufficient to send the cancellation communication before the applicable period expires. The following form is optional; use of a particular form or prior discretionary approval is not required.
To: SCANDIC TRUST GROUP LLC
IQ Business Centre
Bolsunovska Street 13–15
01014 Kyiv / Ukraine
Email: [email protected]
I hereby give notice that I cancel my contract for the following service:
Service or campaign:
Order reference, if available:
Date ordered:
Consumer’s name:
Consumer’s address:
Signature, only if submitted on paper:
Date:
13. Addresses and contact details
The advertising supplier and contracting party may be contacted at its operational and correspondence address:
SCANDIC TRUST GROUP LLC
IQ Business Centre
Bolsunovska Street 13–15
01014 Kyiv / Ukraine
Email: [email protected]
Website: www.MorningChronicle.co.uk
Legal form: limited liability company incorporated under Ukrainian law
Registration number: 1010351020000018952
The registered office and company address is:
SCANDIC TRUST GROUP LLC
Oksamytova Street 1-b, Office 30
Sofiivska Borshchahivka
Kyiv Region - 08147 / Ukraine
Technical operation and administration are provided within the scope of appointment by:
SCANDIC ASSETS FZCO
Dubai Silicon Oasis DDP
Building A1/A2
Dubai - 342001 / United Arab Emirates
Telephone: +971 54 221 5217
The Ukrainian registration number is not represented as a United Kingdom company registration number. Contractual notices, complaints and refund requests may be addressed to the supplier using the contact details above. Special legal requirements for service of proceedings remain unaffected.
14. Backups and retention of information
Campaign materials, correspondence, delivery records and accounting information will be retained only for the purposes and periods reasonably required for performance, administration, compliance and the establishment, exercise or defence of legal claims. Routine administrative personal information will ordinarily be deleted or anonymised when no longer needed and no later than twelve months after campaign completion and final settlement, unless a longer period is justified by a specific legal obligation, unresolved dispute or other documented lawful necessity. That period is not a universal retention period for tax, accounting or evidential records. Backups must be subject to appropriate security, restricted use and a defined deletion or overwrite cycle. Restoring a backup must not authorise unrelated republication or disregard an applicable deletion restriction. External processing must be governed by the required arrangements, and international transfers must satisfy the applicable data protection requirements. Further information about personal data is provided in the Privacy Policy.
15. Technical systems and security commitments
The supplier must maintain technical and organisational measures appropriate to the nature of the services and the risks involved. Measures may include access controls, secure transmission, monitoring, vulnerability management, backups and incident response. No technical system is represented as immune from interruption or attack. Where a particular security product, certification or assurance level is expressly agreed, the contractual documentation must identify the relevant product, version, configuration, evaluation scope and supporting evidence. A Common Criteria certificate, including one referring to Evaluation Assurance Level 7, concerns the defined evaluated product and configuration; it must not be presented as certification of the entire publication, hosting environment or advertising service without evidence supporting that claim. An agreed security requirement may not be silently replaced by a lower specification. Security incidents must be addressed promptly, with notifications made where required by law or the contract.
16. Measurement, reach and assessment of results
Campaign measurement must distinguish the following concepts:
- Page impressions: recorded displays of webpages under the stated methodology; a page impression does not establish that a particular advertisement was displayed.
- Advertising impressions: recorded displays of the advertisement under the agreed delivery and counting rules.
- Viewable impressions: impressions meeting expressly identified visibility criteria and measurement requirements.
- Unique visitors or reach: estimates produced by the stated methodology; a device, browser or identifier does not necessarily correspond to one individual.
- Clicks and interactions: measured events whose definition, filtering and attribution must be explained where they affect reporting or payment.
- Conversions: defined outcomes attributed under the agreed method and attribution period, subject to the limits of the available evidence.
The order must identify the metrics that determine delivery and invoicing, the measurement system and any material limitations. CPM means the price per 1,000 valid advertising impressions under the agreed methodology; page impressions are not substituted without express agreement. Identified invalid or fraudulent traffic must not be billed as valid advertising delivery. Differences caused by consent choices, advertising blockers or measurement methods require proper assessment and do not automatically defeat a reasonable billing challenge. Seasonal changes and fluctuating news interest do not release the supplier from a guaranteed delivery commitment.
17. Orders and prices
Advertising orders concern www.MorningChronicle.co.uk unless additional publications or channels are expressly identified in the accepted order. The minimum order value for business and professional clients is EUR 5,500, excluding applicable VAT and other transaction taxes. The tax treatment depends on the service, place of supply and tax status of the parties, including any applicable reverse charge. Business prices stated in sections 17 to 20 are exclusive of applicable taxes. A consumer must receive a separate offer stating the full final price, including applicable taxes and unavoidable charges, together with the currency and any agreed conversion method. Services involving contextual targeting, search optimisation, remarketing or behavioural targeting must be expressly described and performed lawfully. Inability to carry out an unlawful or unconsented method does not automatically create an entitlement to payment for an undelivered service.
18. Premium placements and special advertising formats
Subject to availability and the accepted campaign specifications, options may include:
- Rotating placements within relevant subject areas, including business, motoring, information technology and telecommunications.
- Rotation across additional publications or websites expressly named in the order.
- An additional reminder button measuring 160 × 50 pixels at a CPM of EUR 5, excluding applicable taxes for business and professional orders.
- Combinations of formats and placements under an individual proposal.
- Display advertising, Medium Rectangle placements and video, subject to the agreed dimensions, functionality and technical requirements.
The offer must identify the available inventory, campaign duration, targeting criteria, measurement basis and compatibility requirements. Exclusivity or continuous visibility on every device is promised only where expressly agreed. Any such agreement forms part of the supplier’s binding obligations. A stated format or industry specification does not dispense with the need to identify the actual deliverable.
19. Annual volume discounts
The following discounts apply to one client’s total eligible advertising order value within the same calendar year, calculated before the annual discount and excluding taxes:
- From EUR 15,000: 3.5%.
- From EUR 50,000: 5%.
- From EUR 100,000: 11%.
- From EUR 150,000: 16%.
- From EUR 250,000: 21%.
- From EUR 500,000: 30%.
The rate for the highest attained band applies to the entire eligible annual volume; the percentages are not cumulative. Any service exclusions or additional eligibility conditions must be disclosed and validly agreed before the affected order is accepted. Final reconciliation must account for discounts already credited, cancellations and refunds, with sufficient information to verify the calculation. Where an advance discount depends on a binding annual commitment, a shortfall adjustment requires a previously agreed lawful mechanism and must be confined to the difference between the discount granted and the discount actually earned. No adverse adjustment may be imposed to the extent that the supplier caused the shortfall. Reconciliation must not unlawfully penalise the exercise of statutory rights.
20. Campaign reporting, invoicing and agency commission
Usage-based invoicing must be supported by a campaign report using the agreed metrics. The client may request an explanation of discrepancies and submit relevant evidence from another measurement system. The supplier’s report is evidence of performance, not conclusive proof that cannot be challenged. Prompt reporting of a problem assists correction during the campaign, but a claim does not lapse merely because it is raised after final reporting. For an order introduced through an advertising agency, the agency commission is 10% of the invoiced advertising service price after agreed discounts and before taxes, unless another basis is expressly agreed. The proposal must identify the entitled agency and explain how the commission is settled. The same commission or discount must not be counted twice on the same basis. An agency must disclose whether it acts in its own name or for a named principal and must comply with applicable duties concerning authority, conflicts of interest and commission disclosure.
21. Advertising formats
Depending on availability, compatibility and the agreed service, the following formats may be offered:
- Rotating horizontal display advertising, including Full Banner.
- Superbanner.
- Layered formats and interactive HTML5 advertising.
- Pop-up and pop-under formats where lawful and supported by the relevant browser.
- Content Ads placed near editorial material with clear advertising identification.
- Vertical display formats, including Skyscraper.
- Advertising information strips, including Newsticker formats.
- Advertising bars, including Ad Bars.
- Expandable corner formats, including Page Peel.
- Interstitial and Superstitial formats.
- Video and other expressly agreed multimedia formats.
Presentation must respect privacy choices, applicable child protection requirements and reasonable user control. Deceptive buttons, false system warnings, undisclosed charges, circumvention of browser security and unjustified obstacles to closing an advertisement are not permitted. Accessibility must be considered in design and delivery, including applicable reasonable adjustment obligations under the Equality Act 2010. Relevant information must remain understandable and usable; essential disclosures must not depend solely on an inaccessible animation, sound track or interaction.
22. Clients, businesses and consumers
A client is the person or organisation entering into the advertising contract. A business client acts for purposes connected with its trade, business, craft or profession. Under the Consumer Rights Act 2015, a consumer is an individual acting for purposes wholly or mainly outside that individual’s trade, business, craft or profession. Status depends on the real circumstances, not merely the use of a business-style email address, an invoice heading or a declaration in these terms. A corporate body is not a consumer under that definition. The supplier must not require an individual to waive consumer status where the legal requirements are met. Different legislation may contain its own definitions and scope.
23. Attachments and contractual documentation
Campaign specifications, schedules, artwork approvals, price lists, technical requirements and data processing arrangements form part of the contract only where properly identified and incorporated. Material documents must be accessible before acceptance and supplied or confirmed in a retainable form where required. Individually agreed campaign provisions take precedence over inconsistent standard provisions, subject to mandatory law. An attachment must not conceal an additional charge, materially reduce a disclosed deliverable or introduce an unexpected restriction without appropriate notice and agreement. A document supplied after formation does not automatically amend the contract. Operational correspondence may clarify performance without changing the agreed commercial substance.
24. Contracting parties and allocation of responsibilities
The advertising contract is between the identified client and SCANDIC TRUST GROUP LLC. SCANDIC ASSETS FZCO performs appointed technical functions, and LEGIER Beteiligungs mbH receives authorised payments and handles advertising enquiries within its authority. Each company remains responsible for obligations arising from its own activities and any undertaking it actually gives. Delegating performance does not itself release the supplier. Substitution of another contracting party requires the legal steps and any consent necessary for an effective transfer of obligations; it must not be achieved merely by changing an invoice heading or website notice. An assignment of rights must comply with applicable law and must not unlawfully reduce the client’s remedies or protections.
25. Invalid, unfair or unincorporated provisions
The effect of an invalid, unenforceable, unfair or unincorporated provision is determined by applicable law. Under the Consumer Rights Act 2015, an unfair term is not binding on the consumer, and the remainder of the contract continues so far as practicable. A term capable of different meanings is interpreted in the manner required by section 69 where that section applies. An ineffective provision is not automatically replaced by whichever term would produce the greatest economic advantage for the supplier. Nothing in this section authorises a court or the supplier to rewrite an unfair term contrary to the applicable legal rules.
26. Governing law, jurisdiction and dispute resolution
These terms and contracts governed by them are subject to the law of England and Wales, without excluding mandatory protections applicable under the relevant conflict-of-laws rules. This choice does not remove protections or procedural rights that a consumer is entitled to invoke in Scotland, Northern Ireland or another applicable jurisdiction. Jurisdiction is determined by the applicable legal rules; no exclusive foreign court or compulsory arbitration requirement is imposed by these terms. Clients may submit contractual complaints to [email protected]. The supplier will consider the complaint and explain its outcome. Where section 308 of the Digital Markets, Competition and Consumers Act 2024 applies, the outcome communication must identify any relevant dispute resolution arrangement in which the supplier is obliged to participate by law or contract. These terms do not assert membership of an unverified scheme. Advertising complaints may be referred to the Advertising Standards Authority within its remit, data protection complaints to the ICO, and electoral advertising matters to the Electoral Commission where appropriate. Those bodies have distinct functions and do not replace the courts or automatically determine contractual refund claims.
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Last updated: 31 October 2026.